Saif – Kareena’s brand value is Rs 10 crore

Hyderabad Feb 15 :It is said that Saif Ali Khan and Kareena Kapoor have taken Rs 10 crores for appearing together in the brand endorsement space. “When Airtel paid them this whopping amount to capture their chemistry and promote its caller tunes, the ad was an instant hit. Their combined value beats even that of Abhishek Bachchan and Aishwarya,” says a source.

But what draws brands to pay such huge amounts to sign them up? “It’s the ‘hey’ factor around them. Be it their first public appearance together, or Saif’s tattoo— they have ruled airtime and pages across media. Every fan would exclaim, ‘Hey, Saif'’s got a tattoo’ or ‘Hey, they’ve done an ad together’. This is what makes them wanted,” added the source.