'Anushka's Arundhati' Breaking the Records of Pokiri?

Hyderbad Jan 24 :Shyam Prasad Reddy's latest horror flick Arundhati has became talk of town with the audience.With the Initial Collections itself set to cross Rs 25 crore. Talk of making money by scaring the hell of out of people. So why does horror sell? What's intriguing people is the confidence the producer had in this project. Unlike his peers, he didn't sell even satellite or area rights of his latest offering. Even a colossal flop like Anji couldn't deter him from increasing the budget of his film from Rs 4 crore to 13 crore. It took him 2 1/2 years to finish the film that was released this Sankranti.

With crowds flocking to watch the movie from day one, Reddy is laughing all the way to the bank and all because he spooked people out! He has proved that good visual effects combined with a compatible plot can spell super bucks. With good performances from the lead actors and a taut screenplay, he could make a winner out of a 'regressive' plot. Now the producer intends to release additional prints to reach a wider section of the audience. "Top banners from Tamil, Hindi and other languages are seeking the dubbing rights for hefty sums," says a trade analyst and adds, "If the horror film can draw repeat audiences then it could even surpass highest grosser Pokiri."